A lot has happened in a hundred years in the world of marketing -- and technology has played an important role. Every new wave of technology innovation has provided marketers with new channels to reach people and spread a message. But, we are now experiencing a tectonic shift in how technology impacts marketing. No longer is it enough for marketers to understand and use new tools that technology makes available -- they now need to understand that increasingly its the consumers that are getting new tools. Modern marketers need to understand the intersection of human connections and computer code and how machines will alter mindsets.
