FutureM 2013

Gone are the days of banner ads and traditional marketing messaging. The mobile and technology explosion has created a seismic shift in how consumers digest marketing messages. This shift will completely change how marketers formulate strategy, and it will force marketers to evolve their messaging for unique devices, platforms, demographics, and consumer habits. In order to be effective, product design and marketing will have to work in tandem to create a product experience that features interactive marketing messages that are relevant and engaging. So how do marketers inject meaningful marketing into their product experience to drive customer engagement, lifetime value, and referrals?  This panel will address how UX can – and should – influence your marketing message, creating frictionless ways for marketers to spread customer engagement around smaller but more focused, and more resilient, touch points.