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Thursday, October 17 • 9:30am - 10:30am
PR is Marketing's Future -
Featuring Speakers from Springpad, The Holmes Report, HB Agency, allen & gerritsen, Mullen & Connelly Partners

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Digital marketing. Advertising. SEO. Engagement tools. Crowdsourcing. These are the terms and disciplines typically associated with today’s advanced marketing ecosystem. What's not on this list? PR. Why? Is there not a marketing discipline more prepared to deliver messaging to myriad audiences and through any number of channels? Public relations is about communicating. What PR is accomplishing today, and the power it will wield in a truly converged PR world in the coming years, is only beginning to be understood. Join HB Agency to explore why PR is marketing’s future.

Speakers

Brian Carr

VP of Marketing, Springpad
Brian Carr is the VP of Marketing at Springpad, a web, native IOS and Android productivity app approaching 5 million downloads. He has more than 20 years of significant experience dramatically expanding internet brands and exponentially increasing sales with proven track record with online sales, mobile marketing, and scaling successful startups. His past experience includes working for brands such as Avenue100 Media Solutions, owned by the Washington Post, as well as NameMedia, CBS Sports...
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Christian Megliola

Director of Public Relations and Social Strategy, Connelly Partners
In a career spanning PR, social media and journalism, Christian brings strategic communications and content generation experience as Director of Public Relations and Social Strategy. His primary role is to help Connelly Partners’ brand teams develop integrated content strategy platforms that increase exposure and customer engagement.  | | Christian previously worked at Regan Communications as Chief Strategy Officer for Sports, Consumer & New Media. In this role, Christian both...
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Mark O'Toole

Managing Director, PR & Content, Hb Agency
Mark grew up destined for PR. He became a regular reader of the Globe, Herald and New York Times at age 11. He went to one of the country’s best communications schools, Emerson College. He worked in TV for a dozen years. He has 10,000 songs on his iPod. And he’s a true believer that public relations -- creating and delivering the right message in the right way to the right audience -- is a completely awesome way to solve marketing challenges. At HB Agency, Mark makes sure clients...
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Tim Reeves

Principal, allen & gerritsen
Tim Reeves brings a&g's clients the unique benefits of three distinct careers. Tim was an award-winning journalist with the Pittsburgh Post-Gazette. He became press secretary to Pennsylvania Governor Tom Ridge in 1995 and served as his chief communications strategist. Tim joined Neiman in 2001 and led successful strategic marketing and crisis PR efforts with clients like Sunoco and Dietz & Watson. Tim ultimately became CEO of Neiman, an experience that enhanced his ability to...
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Aarti Shah

Senior Editor, The Holmes Report
Aarti Shah is senior editor at the Holmes Report and its innovation brand Insight + Innovations (IN2), where she covers the blurring lines between the marketing disciplines, analytics, social media and content marketing. She is also leading the Holmes Report 's IN2 Summit: Charting the Future of Engagement slated for January 2014 in San Francisco. | | Prior to joining the Holmes Report, she was at the Boston-based PR firm March Communications working on tech clients across the US and...
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Anne Weiskopf

VP of Business Development, Digiday
Anne Weiskopf is VP of Business Development for Digiday, a digital media company who uncovers and reports on the enormous transformation that brands, agencies and publishers are undergoing in a digital, mobile and social age. Anne brings more then 20 years experience in media sales and business development, with a focus on high-tech, digital and social media. Based upon her passion for journalism and new media models, Anne was awarded a Fellowship from the "Society for New...
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Thursday October 17, 2013 9:30am - 10:30am
Hynes Convention Center, Room 304 (900 Boylston St Floor 3, Boston MA)
  • Room Room 304
  • Session Partner HB Agency
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