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Thursday, October 17 • 2:00pm - 3:00pm
In Advertising & In Life: “Please Don’t Stop the Music” -
Featuring Speakers from Columbia Records, Millward Brown & Reebok

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Music is a powerful ad enhancement. Music helps to shepherd attention back to an advertisement when consumers have shifted focus to their second screen. The repetitive use of music serves as a powerful branding device. Music in advertising can vary dramatically from licensed top hits to original music to jingles. We believe that the inspired and educated use of the right music can positively affect an ad's performance. But, while music is the "ultimate" creative form of expression, it is often an "afterthought" in the creative process. This session will take a look at how to use music more strategically as part of the creative development process and how different types of music can generate the desired business response.
Speakers
avatar for John Dukakis

John Dukakis

SVP, Director of Content, Hill Holliday
John left Brown University when he was cast in Universal's sequel to Jaws, Jaws 2 and continued to work as an actor for the next 6 years. After a brief hiatus from the entertainment business in which he worked on the US Senate staff for freshman Sen. John Kerry and helped run a presidential... Read More →
avatar for Ann Green

Ann Green

Millward Brown, Senior Partner, Corporate Innovation and Solutions
Ann Green is a thought leader and innovator in the field of market research. Ann is a Senior Partner on the Client Solutions team at Millward Brown and leads the cross-portfolio and client consulting functions. She is responsible for maximizing the impact of research on clients... Read More →
avatar for Todd Krinsky

Todd Krinsky

Vice President of Classics and Basketball Business Units, Reebok Brand
Todd Krinsky is the Vice President of Classics and Basketball business units for the Reebok Brand. Named to this position in February 2010, Todd is responsible for leading and driving all the elements necessary for the global success of Reebok’s Classics and Basketball businesses... Read More →
avatar for Elliot Lum

Elliot Lum

Vice President, Strategic Marketing, Columbia Records
Elliot currently serves as Vice President, Strategic Marketing at Columbia Records where he works on a variety of initiatives including building out music platforms for television & online; collaborating with brands on music related initiatives; evaluating early stage consumer and... Read More →

Thursday October 17, 2013 2:00pm - 3:00pm EDT
Hynes Convention Center, Room 312 900 Boylston St Floor 3, Boston MA
  Breakout
  • Room Room 312
  • Session Partner Millward Brown