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Thursday, October 17 • 1:05pm - 1:50pm
Marketing Gets Nerdy, Embraces Big Data and Open Source -
Featuring Speakers from Acquia, Genuine Interactive, Harvard Graduate School of Education, & High Start Group

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Hear from a panel of digital marketers who have embraced the new digital realities, and have learned how to be agile, innovative and successful. Through rapid iteration and innovation, these marketers are capitalizing on the opportunity to deliver fully integrated digital experiences that are personalized and relevant to their targets.

Learn how cloud technologies and open source software are major disrupters to the marketing engine. Together, they're providing the tools to succeed in a highly competitive and rapidly changing marketplace. Discover how the cloud and open source are enabling great campaigns across multiple channels that encompass relevant content, engaging social interaction and a path for buyers to continue -- and complete -- their journey.
Speakers
avatar for John Grayson

John Grayson

CEO, Genuine Interactive
John brings more than 20 years of sales, marketing and operations experience to Genuine Interactive. Throughout his career, John has established a strong track record of producing results, driving growth and developing new markets. Prior to joining Genuine Interactive, John was COO for Realinterface Expert Systems, an Annapolis-based start-up software company serving the pharmaceutical and healthcare industries. John has an MBA from Babson College as well as a BS in Mechanical Engineering...
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avatar for Bryan House

Bryan House

VP Product Marketing, Acquia
Bryan House will serve as moderator for this session. Bryan joined Acquia in 2008 to run product marketing. He came to Acquia from EMC, where he managed product and outbound marketing for Documentum’s knowledge worker business. Prior to EMC, Bryan worked in product marketing and product management in the social business and collaboration technology space, after brewing beer professionally for seven years. Bryan lives in the Boston area and is an ardent Red Sox fan, he earned his MBA...
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avatar for Scott Lozier

Scott Lozier

Senior Web Developer, Harvard Graduate School of Education
avatar for Nitzan Shaer

Nitzan Shaer

Managing Partner, High Start Group
Nitzan Shaer is managing partner and co-founder of High Start Group, a firm focused on helping startups and Fortune 500 companies create and launch breakthrough products. Before High Start Group, Nitzan founded the mobile product group at Skype, where he led the development and marketing efforts to bring Skype to mobile phones. Previously, Nitzan successfully managed the development of three global products in the mobile and embedded division at Microsoft. | | A former Israel Air...
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Sponsors
avatar for Acquia

Acquia

Acquia is where great digital experiences begin. Acquia is helping some of the world's leading brands succeed, including Twitter, Mercedes Benz, Warner Music Group, and Stanford University. Join the more than 3,800 organizations that are moving at the speed of the web with Acquia's solutions for content, community and commerce. Acquia offers developer tools, cloud solutions and global expertise to drive success the open source way.

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