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Thursday, October 17 • 1:05pm - 1:50pm
Marketing Gets Nerdy, Embraces Big Data and Open Source -
Featuring Speakers from Acquia, Genuine Interactive, Harvard Graduate School of Education, & High Start Group

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Hear from a panel of digital marketers who have embraced the new digital realities, and have learned how to be agile, innovative and successful. Through rapid iteration and innovation, these marketers are capitalizing on the opportunity to deliver fully integrated digital experiences that are personalized and relevant to their targets.

Learn how cloud technologies and open source software are major disrupters to the marketing engine. Together, they're providing the tools to succeed in a highly competitive and rapidly changing marketplace. Discover how the cloud and open source are enabling great campaigns across multiple channels that encompass relevant content, engaging social interaction and a path for buyers to continue -- and complete -- their journey.
Speakers
avatar for John Grayson

John Grayson

CEO, Genuine Interactive
John brings more than 20 years of sales, marketing and operations experience to Genuine Interactive. Throughout his career, John has established a strong track record of producing results, driving growth and developing new markets. Prior to joining Genuine Interactive, John was... Read More →
avatar for Bryan House

Bryan House

VP Product Marketing, Acquia
Bryan House will serve as moderator for this session. Bryan joined Acquia in 2008 to run product marketing. He came to Acquia from EMC, where he managed product and outbound marketing for Documentum’s knowledge worker business. Prior to EMC, Bryan worked in product marketing... Read More →
avatar for Scott Lozier

Scott Lozier

Senior Web Developer, Harvard Graduate School of Education
avatar for Nitzan Shaer

Nitzan Shaer

Managing Partner, High Start Group
Nitzan Shaer is managing partner and co-founder of High Start Group, a firm focused on helping startups and Fortune 500 companies create and launch breakthrough products. Before High Start Group, Nitzan founded the mobile product group at Skype, where he led the development and... Read More →

Sponsors
avatar for Acquia

Acquia

Acquia is where great digital experiences begin. Acquia is helping some of the world's leading brands succeed, including Twitter, Mercedes Benz, Warner Music Group, and Stanford University. Join the more than 3,800 organizations that are moving at the speed of the web with... Read More →

Thursday October 17, 2013 1:05pm - 1:50pm EDT
Hynes Convention Center, Room 311 900 Boylston Street Floor 3, Boston MA
  Breakout