FutureM 2013

You know how to create an in-person brand experience and you know how to create an online brand experience, but how do you create an intersection between the online and offline worlds? Jeff Sommer, Digital Marketing Manager for The Hershey Company and Eric Jones, Vice President of Digital Marketing at R2integrated, a social media agency partner for Hershey’s® Chocolate World® Attraction, will discuss how marketers can integrate online customer experiences with live experiences while making them personalized and memorable to foster brand advocates.

Hershey’s® Chocolate World® Attraction has leveraged innovative 4D digital technology to create real-time virtual experiences and is on the forefront of associating this “live digital” experience with its social marketing by incorporating the Hershey’s® Chocolate World® characters that are integral brand assets. This session will discuss how to identify and create integrated online and in-person experiences that will resonate with your customers. You will learn how to maximize and repurpose your existing assets to create a genuinely personal experience for your customers. And, if you wonder how technology will continue to enable customized experiences both online and offline, this session will discuss the intersections (and collisions!) of online, mobile and in-person marketing.

Hershey’s® Chocolate World® Attraction launched a first of its kind 4D experience, Hershey’s Great Chocolate Factory Mystery™, at the Pennsylvania location and is on the forefront of using technology to create virtual experiences that will connect customers with a “live digital” experience.