Joan Abrams is currently Director of E-Commerce for Ross-Simons, the Rhode Island-based jewelry retailer. Joan has been in ecommerce and direct marketing for her entire career. Having previously sold wigs and men's work clothing, Joan is thrilled to be at Ross-Simons selling diamonds, gemstones and other brilliant baubles! She's a no-nonsense marketer with a passion for online retailing, marketing analytics and consumer behavior. Joan is responsible for the customer and site experience at Ross-Simons.com, website design, customer acquisition and all online marketing programs.

Prior to Ross-Simons, Joan held senior marketing positions at Specialty Commerce Corporation, SmartBargains.com and WearGuard. She enjoys mentoring other women in business and is a regular speaker and mentor with Women Unlimited and the Babson College MBA's Managing Talent program. Joan received her undergraduate degree from Northwestern University and her MBA from Babson College.