Scott Brinker is the co-founder and CTO of ion interactive, a marketing software provider that offers the most advanced platform for creating and testing app-like landing pages and microsites. Hundreds of leading brands have adopted ion's software, such as Dell, DHL, General Mills, and Intuit. Scott also writes the popular Chief Marketing Technologist blog, chiefmartec.com, covering the intersection of marketing and technology and its impact on marketing management and culture. Scott has degrees in computer science from Columbia and Harvard and an MBA from MIT Sloan. You can reach him on Twitter as @chiefmartec.