Todd Krinsky is the Vice President of Classics and Basketball business units for the Reebok Brand. Named to this position in February 2010, Todd is responsible for leading and driving all the elements necessary for the global success of Reebok’s Classics and Basketball businesses including business unit strategy, brand marketing, athlete management, sports and entertainment marketing, product marketing, design, and development.

During his long tenure with Reebok, Todd has worked closely with athletes and artists to create compelling products. In 2003, Todd insight into a shift in youth culture was a key factor in the expanding of the Rbk concept.  The shift, which saw music icons elevating to the level of athletes, led to the unprecedented signing of hip-hop star Jay-Z, creating the first signature line of athletic footwear for a non-athlete.  That partnership was soon followed by the signing of 50 Cent and the creation of the G-Unit collection – one of the most exciting and powerful brands in the footwear market today.  In December of that year, Todd was also instrumental in Reebok’s entry into a licensing agreement with multi-talented artist and producer Pharrell Williams to develop and produce the “Ice Cream” collection of Rbk footwear. Todd also helped Rbk enter into a relationship with hip-hop star Nelly and reggaeton sensation Daddy Yankee.

Todd earned his Bachelor of Arts from Ithaca College.  A native of Boston, he continues to make his home there.