Brand marketing ad spend in the US alone is about $128 billion a year, of which the TV ad market is about $80 billion. Video-based brand ad spending by far dwarfs any other ad segment. Consumer behaviors are changing and fragmenting. More data is generated than ever and there have never been more ways to track and measure. Join Tremor Video for this session to tackle questions such as: How do brand marketers, ad agencies, publishers and others in the ecosystem adapt in this new fast-changing environment? How does technology play a role in solving some of these new challenges?
